On-Demand Group & Individual Classes
Understand Yesterday to Plan for Tomorrow
Before you can improve a communications program, you need to know what currently works and what doesn’t. Assessments pull back the curtain.
This master class presents a variety of methods and cost ranges for determining if external outreach is effective and how it might be improved.
Do you know how stakeholders perceive your organization?
What are the most important communications activities to assess?
Learn how to calculate the social impact and financial return-on-investment (ROI) of audience engagement. Examine different types of assessments and the valuable insights they provide.
Give Voice to Your Stakeholders
Storytelling for social impact involves much more than gathering and packaging the experiences of individuals that relate to your mission. This master class delves into a range of issues vital to a successful storytelling program.
Best practices for building and managing a story bank.
Storytelling formats and dissemination methods that succeed for a range of nonprofit agencies and budgets.
Analysis of social impact storytelling ethics and partnerships.
Equity, inclusion and participatory storytelling also will be studied. These approaches facilitate communities controlling the narrative, for example, through the provision of training and resources that enable community members to produce their own stories.
Envision the Future, Map Your Impact
Communications is the lifeblood of nonprofit agencies. Isn't it time to enhance your mastery of planning those activities?
I have created dozens of strategic communications plans for social impact organizations of all sizes and missions. This master class presents my innovative approach to "results planning" by directly connecting communications activities to program objectives. It also highlights the most effective ways to bring your constituencies into the planning process.
Become a master at creating plans that are inclusive, support your organization's operating plan, make the most out of available resources, meet mandated timelines and achieve measurable results.
Claim your seat at the leadership table
Studies show that managers spend about 80% of their work days communicating with teams and colleagues at work. Effective leadership is all about effective communications.
Are you concerned your limited communications capabilities may be hindering your career advancement?
Do you wish you were more adept at sharing your ideas and winning the support of others?
Would you welcome tips for managing difficult conversations, cultivating active listening and improving emotional intelligence?
This master class evaluates each participant's communications strengths and weaknesses, addresses common challenges and explains the core communications skills of an effective leader.