Gisele McAuliffe, President
"It's always exciting to watch leaders step back and re-imagine the communications function. Freed from seeing it as a purely promotional tool, we begin to explore innovative ideas for how it may be woven into organizational and program objectives to expand impact."
McAuliffe is a communications strategist. She offers deep experience advising leaders at mission-driven organizations around the world about the best communications activities for achieving their goals, increasing the impact of their programs, and producing lasting change.
For the Bill and Melinda Gates Foundation, she produced an advocacy framework for water, sanitation and hygiene (WASH) programs that helped guide some $265M subsequent foundation grants. At a critical growth point for the Niger Delta Partnership Initiative Foundation, she established an advanced communications operation that raised the organization's profile with global decision makers focused on economic development and peacebuilding in Nigeria. She directed a global policy advocacy campaign for the climate change program of the World Wide Fund for Nature. She managed national media relations for American Red Cross Disaster Services following natural calamities and terrorist attacks. She conducted outreach along the front-lines of war zones with the International Committee of the Red Cross.
McAuliffe is an accomplished storyteller for social impact. She began her career as a journalist at CBS Network TV Evening News, CNN New York and London, United Press International Radio, Radio France Internationale, and Deutsche-Welle Radio reporting on stories in the U.S., Europe, Africa, and the Middle East. She has leveraged her reporting skills to produce innovative annual reports and multi-media stories that advance the ideas of foundations, think tanks, NGOs, and socially responsible corporations.
With more than 25 years of experience serving NGOs, foundations and corporations, McAuliffe offers a long track record of collaborating with diverse teams in researching, assessing, planning, branding, implementing and evaluating strategic communications efforts.
Her country experience includes: Bosnia and Herzegovina, Brazil, China, Croatia, India, Ireland, Great Britain, Czech Republic, France, Denmark, Italy, Germany, Japan, Kenya, Netherlands, Nigeria, Norway, Portugal, Serbia, Slovenia, Spain, Sweden, Switzerland, and Thailand.