Next Europe Event
Wed. 11 January 2023 | 16:00-17:00 CET via Zoom
The Perfect Story Pitch
When 2022 research reveals that journalists ignore 97 percent of news story pitches—an all time low—how can communicators at nonprofit organizations get their stories and messages through?
On 6 October, selected EU Good Communicators Exchange members will share how they are effectively engaging the news media to tell their organization's story. We will also explore how nonprofits are reframing their news media outreach to reflect the latest insights such as:
Bad timing is the leading reason why journalists instantly reject pitches (24 percent of the time)
Next is the lack of personalization (22 percent of the time) and confusing subjects (15 percent of the time)
And we will reflect on a spot of GOOD NEWS: 80 percent of journalists say one-quarter or more of their stories originate from pitches.
Wed. 11 January 2022 | 16:00-17:000 CET via Zoom
PAST EUROPE GOOD COMMUNICATORS EXCHANGE EVENTS
At Our June Meeting We Discussed
Pro Tips from a Master Planner
Myths and facts about the purpose of a communications roadmap.
Failing before starting: The vital planning step most communicators fail to do.
Measurement: Gauge the return-on-investment (ROI) of communications activities.
Planning as a Leadership Skill: How to “manage up” and stop organization leaders from ignoring the communicators expertise by assigning tactics rather than presenting goals and requesting recommendations for communications activities to help achieve those goals.