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Didlake

Evaluation, Branding, Messaging, Website and Marketing

Didlake, Inc. is a nonprofit enterprise that rehabilitates, trains and employs people with severe disabilities to provide services to large client companies and government agencies. After decades of operation and a brand that had changed little since its original introduction, Didlake wanted to reposition itself better for targeted government and corporate clients. 

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After decades of operation and a brand that had changed little since its original introduction, Didlake, wanted to reposition itself better for targeted government and corporate business clients. After collaborating closely with Didlake to ascertain how the organization wished to be perceived by current and potential new target audiences and stakeholders, the ACII creative team created an extensive “Brand Brief” detailing opportunities and recommendations. Ultimately, we produced a new logo, key messages, website, communications style guide and more.