Professional Bio

Gisele McAuliffe is a social impact communications expert, leadership coach, trainer and public speaker based in Washington, DC. For more than two decades she has advised leaders in the U.S. and globally about the best communications strategies and tactics for achieving their objectives, increasing the impacts of their work, and producing lasting positive change.


As president of Bigger Impact, Gisele's clients have included the Bill and Melinda Gates Foundation, American Red Cross Disaster Services, Real Voices Media, Niger Delta Partnership Initiative Foundation, Families USA, Climate Science Legal Defense Fund, Water Sharing Information and Analysis Center, Center for Clean Air Policies, SourceAmerica© and more.


Previously, she directed communications at The Wilderness Society, led policy advocacy communications on global climate change for the World Wide Fund for Nature, managed communications for American Red Cross Disaster Services and conducted outreach along the front-lines of war zones for the International Committee of the Red Cross. 

Gisele has worked in more than a dozen countries. She began her career as a TV and radio journalist reporting on stories in the USA, Europe, Africa and the Middle East.  She worked for CBS


Network TV News, CNN New York and London, United Press International Radio, Radio France Internationale, and Deutsche-Welle Radio.


She earned a Bachelors of Fine Arts degree in Communications from New York University.


When she isn't consulting, training or coaching, Gisele loves taking in Washington, DC's vibrant arts scene, horseback riding, and hanging out with her husband and their Lakeland terrier. 


My Story


I’m a communicator committed to improving the quality of people's lives and the environment. 


My childhood was split between New York and Dublin, Ireland. The experience instilled in me a global perspective and the desire to better understand people and places around the world. Pursuing a career in journalism felt like a perfect fit.


For a while.


Once I had a taste of reporting news in the U.S. and abroad, I realized there were humanitarian and environmental challenges that I couldn’t positively impact by being an observer. So I traded in my press badge for a business card and started working in the social sector.


Partnering with local, national and international nonprofits, I was able to transfer my news reporting skills to help these organizations engage and empower their communities through carefully tailored and tested communications strategies. 


I founded Bigger Impact in 2001. Today, I have expanded my services into coaching, training and public speaking to embolden social impact professionals to achieve more through their leadership. By helping them find their voice and empower others to do the same, together we are making a bigger impact.