PUBLIC INTEREST COMMUNICATIONS
Consulting, Training & Leadership Mentoring
I use the power of communications to assist grantmakers and non-profit agencies in tackling some of the biggest social inequities and conservation challenges in our world.
My communications training, coach-mentoring and social marketing expertise expand the capabilities of nonprofits and the individuals who work for them.
Gisele McAuliffe
Communications Strategist for International Development, Conservation, Human Rights, Public Health & Emergency Response
Consulting Services
Capacity Strengthening
Improve staff skills in communication assessments, planning and leadership
EXAMPLE: How do you transfer advanced strategic planning skills to the communications team of a complex global social program? • Assess the trainees’ current capabilities. • Design a combined leadership coaching and experiential learning experience. • Guide the team in completing each step of the strategic process until they have created a new communication plan ready for implementation. • Conduct a post-training evaluation that affirms the team has acquired all the requisite planning skills.
Community Engagement
Strategies for working collaboratively with communities on the issues they wish to change
EXAMPLE: How do you rapidly identify community concerns and proposed solutions so they can become powerful voices for policy change? • Collaborate with a large team of smartphone and “zoom” interviewers. • Record numerous interviews with community members on agreed topics each week over several months. • Package them into short videos that are disseminated over time across 77 selected Facebook pages with a combined audience of 24.1 million people. • Track quantitative and qualitative results in real-time to make adjustments and ensure success.
Results-driven Plans
Strategic communications plans that achieve program goals
EXAMPLE: How do you launch a communications operation that rapidly expands success for a start-up foundation focused on peace and economic development in southern Nigeria? Take a hands-on approach. • Assess prior outreach activities. • Travel the region to develop first-hand knowledge of the challenges, strengthen local relationships, gather stories and produce a large professional photo portfolio. • Refine the organization's brand to target investors and co-design an annual event to build strategic alliances. This strategy helped raise $92M in new investment in the region, plus international commendations for the foundation’s unique development model.
Storytelling
Interviews and images that enrich content, capture attention and inspire action
EXAMPLE: How do you exceed the expectations of major donors and convince them to double their financial support for your organization’s emergency relief activities? Conduct a comprehensive storytelling initiative. • Follow the delivery of donor-financed aid from its point of origin to deployment in the worst-hit regions. • Along the route, gather interviews, photos and amateur videos about relief operations and their impacts. • Create multi-media stories that are continuously disseminated to donors and other stakeholders. • After returning from the emergency site, meet with top-priority donors to share firsthand experiences, answer questions and provide inputs about new funding opportunities.
